Benefits of Advertising in Email Newsletters

Benefits of Advertising in Email Newsletters

October 21, 2017



 Your target audience is welcoming newsletters in their email box every day. Find the right e-newsletters for placing ads and you are speaking directly to your best potential customers. Advertising in email newsletters is one of the most effective and least expensive forms of advertising. Here are six benefits of email newsletter advertising programs.


  • Benefit of advertising in email newsletters # 1: You get more precise targeting than almost any other advertising option


Many professionals subscribe to e-newsletters to keep up-to-date with the latest news on their industry. The more specifically you can define your target market, the better your chances of success. When the audience of an e-newsletter closely aligns with your target market, you have a much greater prospect of generating business leads


  • Benefit of advertising in email newsletters # 2: E-newsletter ads are an inexpensive way to reach your niche market


Place your ads in well-targeted e-mail newsletters and you increase your visibility without the expense of building a list, maintaining a list and creating content. The return on investment (ROI) for e-mail marketing continues to far surpass other channels. According to a report from the Direct Marketing Association, e-mail’s ROI (which includes ads in e-mail newsletters) returned $48.06 in revenue for every dollar spent. By contrast, non-e-mail Internet marketing delivered only $19.94 for every dollar spent.


  • Benefit advertising in email newsletters # 3: An email newsletter gets your message past SPAM filters


SPAM continues to be a big problem for e-mail marketing. When you place your message into an opt-in e-mail newsletter, you are in an e-mail message recipients welcome. According to Forester, more than 22% of people trust an e-mail message for which they have registered. Only 2% trust e-mail from a new source. Just make sure you are dealing with a reputable publisher with a strong opt-in approach to building lists.


  • Benefit of advertising in email newsletters # 4: E-mail newsletters reach your target audience anytime and now anywhere


People check their e-mail everywhere these days; on a lap-top on the train, at a cyber-café, even on mobile devices. If you have a mobile-device-reading audience, make sure the e-newsletter publisher has the correct tools for delivery. In BlackBerry devices, for example, many links appear broken. For more information on sending to the mobile-devices, visit our how to advertise in email newsletters page.


  • Benefit of advertising in email newsletters # 5: Email newsletters provide a le